競爭動態(ppt 48頁)(英文)

Competitive Rivalry and Competitive Dynamics
Definitions
From Competitors to Competitive Dynamics
Effect of Competitive Rivalry on a Firm’s Strategies
A Model of Competitive Rivalry
Competitive Rivalry
Competitor Analysis
Market Commonality
Resource Similarity
A Framework of Competitor Analysis
Drivers of Competitive Actions and Responses
Competitive Rivalry
Factors Affecting Likelihood of Attack
Factors Affecting Likelihood of Response
Factors Affecting Likelihood of Response
Competition
Strategic Conduct is Dynamic
Competitive Dynamics
Gradual Erosion of a Sustainable Competitive Advantage
Obtaining Temporary Advantages to Create Sustained Advantage
行動者的經營策略
成熟期產業
成熟產業限製進入的策略
成熟期產業的敵對競爭策略
衰退期產業的競爭程度
衰退產業的策略選擇
收割策略

Definitions
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages……

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