無形資產及其未來價值(ppt 9)

Intangible assets and future valueAn Accenture surveyConducted by the Economist Intelligence UnitAugust and September 2003
Respondent demographics
Respondent demographics
Understanding of “intangibles”
Definition of “intellectual capital”
Intangibles are important ... but overlooked
Must manage intangibles to succeed ...
High standards, lagging performance
Stockmarkets reward ... but over time

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