中導網絡易購網商業策劃書.pdf21

目錄
第一章：概述 -------------------------------------------------------------------------------------------- 4
1-1 願景 ------------------------------------------------------------------------------------------------ 4
1-2 意義 ------------------------------------------------------------------------------------------------ 4
1-3 效益 ------------------------------------------------------------------------------------------------ 4
1-4 可行性分析 --------------------------------------------------------------------------------------- 4
1-4-1 國內電子商務發展現狀 ------------------------------------------------------------------ 4
1-4-2 我校開展電子商務的有利條件 --------------------------------------------------------- 4
1-5 風險 ------------------------------------------------------------------------------------------------ 5
1-5-1前期投入成本小 ---------------------------------------------------------------------------- 5
1-5-2 風險控製 ------------------------------------------------------------------------------------ 5
第二章：運營規劃 -------------------------------------------------------------------------------------- 5
2-1戰略規劃 ------------------------------------------------------------------------------------------ 6
2-1-1 市場測試期 --------------------------------------------------------------------------------- 6
2-1-2 市場開發期 --------------------------------------------------------------------------------- 6
2-1-3 市場擴展期 --------------------------------------------------------------------------------- 6
2-1-4 市場成熟期 --------------------------------------------------------------------------------- 7
2-2 商務運作流程 ------------------------------------------------------------------------------------ 7
2-2-1 流程概述 ------------------------------------------------------------------------------------ 7
2-2-2 流程詳述 ------------------------------------------------------------------------------------ 8
A、身份驗證 ------------------------------------------------------------------------------------ 8
B、訂單處理 ------------------------------------------------------------------------------------ 9
C、配貨流程 ------------------------------------------------------------------------------------ 9
D、配貨處理 ------------------------------------------------------------------------------------ 9
E、送貨流程 ------------------------------------------------------------------------------------ 10
F、收貨流程 ------------------------------------------------------------------------------------ 10
G、貨款結算及退貨處理 --------------------------------------------------------------------- 11
H、財務結算 ------------------------------------------------------------------------------------ 11
I、財務員上交工作表 ------------------------------------------------------------------------- 12
J、管理員上交工作表 ------------------------------------------------------------------------- 12
K、進貨單及缺貨預警管理 ------------------------------------------------------------------ 12
L、配貨中心進貨管理 ------------------------------------------------------------------------ 12
M、係統添加商品 ----------------------------------------------------------------------------- 12
第三章：電子商務係統說明 -------------------------------------------------------------------------- 12
3-1 易購網網站係統概述 -------------------------------------------------------------------------- 12
3-2 WEB係統邏輯結構圖 ------------------------------------------------------------------------- 13
3-3 網站係統功能設計 ----------------------------------------------------------------------------- 13
3-3-1 前台功能 ------------------------------------------------------------------------------------ 13
3-3-2 後台功能 ------------------------------------------------------------------------------------ 14
3-4 數據庫設計 -------------------------------------------------------------------------------------- 14
3-5 網站欄目設置 ----------------------------------------------------------------------------------- 14
3-5-1 推薦商品 --------------------------------------------------------------------------------- 14
3-5-2 特價區 ------------------------------------------------------------------------------------ 15
..............................