360度品牌管理(ppt 255頁)

Do You Feel That You Are……你是否覺得你是…
In the right industry? 在一個正確的行業工作?
With the right agency? 在一個正確的公司工作?
At the right time? 在正確的時間?
360 Degree Branding is a terrific opportunity for
our brands, our clients & for ourselves
對品牌、客戶和我們自己而言，
360度品牌管理是一個巨大的機會
Individual Pre-session Exercise:Framing the Agenda個人練習：
Based on what you know now about 360 Degree Branding, write down on the card what you believe to be the three key issues we need to address to be successful 基於你對360度品牌管理的了解，在卡片上寫下你認為帶來成功的三個主要觀點
An issue is something we have to do something about 觀點是一些我們必須要做的事情, 它包含
An opportunity 機會
A problem 問題
A balance we need to make between two or more things在幾件事情之間我們需要做的平衡
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