品牌管理講座(ppt 29頁)

Improved the relationship between clients and their customers 提升客戶和他們消費者之間的關係
Increased Client value in terms of market share, profit and share price提升客戶的價值，通過市場份額、利潤和股價
Added future Client value by driving new opportunities 通過驅動新的機會增加客戶未來的價值
Allowed us to be well paid for using our creativity in the pursuit of this cause 讓我們有更好的回報
Why We Have Done It為什麼我們這樣做？
Created great ideas that move our brands ahead at each point of contact between the brand and its customers 在品牌和消費者的每個接觸點， 創造可以讓品牌前進的偉大IDEA
Selected the richest points of customer involvement on which to focus our efforts選擇消費者投入度最高的接觸點， 讓我們將力量集中在那裏
……………………

..............................