品類管理流程(PPT 38頁)

CATEGORY MANAGEMENT
Session Objectives:
Define Category Management (CM)
Describe Category Management as a Business Process
Discuss Critical Issues Related to Successfully Developing a Category Management System
Bringing Better Value to the Consumer is thePrimary Focus of Category Management.

Category Management has expanding into durable goods and services.
Is Category Management just for the grocer?
Durable Goods
Auto Industry - GM Pontiac & Ford
Service Industry
Phone Service
Financial Services/Banks
The ECR System

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