寶潔公司的戰略實施與控製係統（英文版）(ppt 45頁)

寶潔公司的戰略實施與控製係統（英文版）目錄：
一、Re-cap of previous lecture前言
二、From global to local strategy-making從全球到地區的戰略決策
三、Strategy example: Yes hand-dish戰略例子
四、Management Control Systems管控係統

寶潔公司的戰略實施與控製係統（英文版）內容提要：
What share of shelf does YES have ?
市場占有率？
What do you think it has in market share ?
你怎麼看市場上的占有率？
What do you learn from the pricing and sizing you see?
Why might it be so ?
從價格和數量上看出什麼？為什麼會是這樣呢？
What influences the shelf positioning ?
是什麼影響產品的定位？
What would your YES strategy be?
你的對應策略是什麼？
Most consolidated retail market in the world – the BIG are already BIG
成為在世界上多數固定的零售市場中較大的
ICA owned 50% by Ahold
ICA擁有AHOLD50％
Ahold highly financially driven company – EVA
AHOLE是財務高度至上的公司－EVA
More pressure on ICA……more pressure on suppliers
在ICA更多的壓力在供應商
Wants higher profits, higher turnover, happier consumers (differentiate themselves vs. Competition)
想要更高的利潤更高的營業額和更多的消費者（不同於主場迎戰競爭）

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