new gom12-service(ppt 52頁)

new gom12-service Intorduction:
Supporting facility
The physical resources that must be in place before a service can be offered
1. Location--Is it centrally located?
2. Interior decorating--Is the proper mood
established?
3. Supporting equipment--Does the dentist use a mechanical
or air drill?
4. Architectural appropriateness--Unique recognizable
feature of a blue tile roof.
5. Facility layout--Is there a natural flow of traffic?
Examples: Golf course, ski lift, hospital, airplanes

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