2010年社會媒體營銷行業研究報告(英文版)(pdf 33頁)

2010年社會媒體營銷行業研究報告目錄：
一、EXECUTIVE SUMMARY .................................4
二、MAJOR FINDINGS ........................................5
三、TOP 10 SOCIAL MEDIA QUESTIONS MARKETERS WANT ANSWERED .........6
四、THE USE OF SOCIAL MEDIA MARKETING....11
五、TIME COMMITMENT FOR SOCIAL MEDIA MARKETING.................12
六、THE BENEFITS OF SOCIAL MEDIA MARKETING .......................15
七、COMMONLY USED SOCIAL MEDIA TOOLS..20
八、HOW WILL MARKETERS CHANGE THEIR SOCIAL MEDIA ACTIVITIES IN THE FUTURE? ...23
九、SOCIAL MEDIA TOOLS PEOPLE WANT TO LEARN MORE ABOUT...........27
十、SOCIAL MEDIA OUTSOURCING ..................29
十一、MOBILE SMARTPHONE MARKETING ...........30
十二、SURVEY PARTICIPANT DEMOGRAPHICS .....31
十三、ABOUT MICHAEL A. STELZNER ..................33

2010年社會媒體營銷行業研究報告內容提要：
This study set out to understand how marketers are using social media to grow and promote their businesses. On the following pages you will discover:
The top 10 social media questions marketers want answered: We analyzed nearly 1356 open-ended responses and summarized all the major questions that marketing pros want answered.
The time commitment: We examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or seeking support staff.
The benefits of social media marketing: This rather beefy section reveals all the major advantages marketers are achieving with their social media efforts. We also look at how time invested and experience enhances the benefits.
Commonly used social media tools: Wondering which social media tools marketers are using the most? Those questions are answered, along with an examination of which tools experienced folks are using.
Social media tools people want to learn more about: In this section, we examine the up-and-coming tools that marketers are most interested in learning about.

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