嘉頓餅幹策劃方案(一)doc43

目 錄
一前言·····································1
二、市場概況································2
三、消費市場分析·····························5
四、嘉頓分析··································7
五、分析總結·································12
六、廣告策略····························13
七、廣告計劃······························16
八、結束語································27

一、前言
嘉頓公司創立於一九二六年，經曆了時代的動蕩，社會的變遷和科技的發展，一直堅持重質重量、積極創新，與時並進。嘉頓公司現已成為全香港最大、最具規模及設備最先進的食品企業之一，無論生產技術、品質、產量和市場，早已達至國際水平。八十年代嘉頓公司已致力發展潛力宏大的中國市場，先後在廣東省東莞市及江蘇省揚州市設立廠房。為了進一步拓展長江以北的市場，迅速提升品牌知名度，特製定如下策劃方案。

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