Market environment(英文版)(ppt 79頁)
Strategic re-engineering of Geberit China(英文版)目錄:
A.Market environment
B.Strategy evaluation and Sales & Marketing
C.Financial, organization and processes analysis
D.Restructuring options
Strategic re-engineering of Geberit China(英文版)內容提要:
Market environment:
China is a promising market for Geberit. We have an achievable business target of RMB 200 million revenue by year 2005, from which, 130 million comes from sanitary products and 70 million is generated by piping business. Among all the product lines, tank fittings, Pluvia and concealed cistern are the top 3 product lines with the potential of RMB 140 million or 70% of the total
Overall Chinese macro economic development is undergoing a strong momentum. In the next 5 years, it is estimated that GDP will grow at 7% annually, the growth of fixed asset investment will increase by 8%, and housing construction will also grow by 8% p.a.
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