GE公司的戰略管理模式(英文版)(ppt 76頁)

GE公司的戰略管理模式(英文版)內容提要：
Be number 1 or 2 (Fix, sell or close)
Welch set the standard for each business to become
the #1 or #2 competitor in its industry
“A decade from now, I would like General Electric
to be perceived as a unique, high-spirited,
entrepreneurial enterprise . . . the most profitable,
highly diversified company on earth, with world
quality leadership in every one of its product lines”
……

Salient Features of “Work-out”
Culture characterized by speed, simplicity and self-confidence.
Ideas solicited from everyone, everywhere
No boundaries created by organizational hierarchy.
No documentation
Focus on turning talk into action.
Focus on addressing real problems and solutions
No functional specialization and hierarchical power differences inhibiting flows and implementation of action.
Prompt action information regardless of the source.
Closing the loop - Following up on decisions and learning by doing
……

GE’s foray into the Services Industry was 2-pronged
To offset the dependence of GE on its industrial products within its existing market and help its businesses reach the #1 position.
To counter the slump in the demand for existing products by providing value-added services
Benefits:
Huge growth potential for GE and
Result in increased revenue through value-added services.

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