戰略管理專題培訓教材(英文版)(ppt 144頁)

戰略管理專題培訓教材(英文版)內容提要：
Kenneth R．Andrews’ Definition：
The Concept of Corporate Strategy, 1971
Strategy is target, intent, purpose, and the model of which a firm formulates main policies and plan in order to achieving the target. The model defines the business scope which the firm is doing, and should do. The model also defines the business type which the firm is in, and should be in.
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Strategic Management：
Chapter 1 An Introduction to Corporate Strategy
Chapter 2 The External Environment
Chapter 3 The Internal Condition
Chapter 4 Corporate Level Strategy
Chapter 5 Acquisition and Restructuring Strategy
Chapter 6 Business Level Strategy
Chapter 7 Cooperative Strategy
Chapter 8 Corporate Governance
Chapter 9 Organizational Structure and Controls
Chapter 10 Corporate Entrepreneurship and Innovation
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Two models：
A firm is viewed as a bundle of market activities and a bundle of resources.(in the lesson)
Market activities are understood through application of the I/O model.
The development and effective use of a firm’s resources, capabilities, and competencies is understood through application of the resources-based model.
Combination of the two models, firms can increase the probability of achieving strategic competitiveness and earning above-average returns(AARs).

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