網通的戰略谘詢報告書(英文版)(ppt 52頁)

網通的戰略谘詢報告書(英文版)目錄：
1、Key strategic principles
2、Regulatory overview
3、Market overview
4、Competition overview
5、Business models
6、Next steps

網通的戰略谘詢報告書(英文版)內容提要：
Business Models
Domestic and international long-distance voice
Wholesale/carrier
Enterprise solutions
Issues going forward
……

Objectives：
Capture early revenue from launch of prepaid IP calling cards
“Cash cow” for funding other business model development
Pursue prefix and equal access long distance for business customers as soon as possible to begin establishing relationships
Manage pricing and product life cycle effectively to maximize total margin and avoid investing in declining products
Do not overextend ourselves nor blur our “datacom” image
……

CAREFUL MANAGEMENT OF PRE-PAID CALLING CARD BUSINESS NECESSARY TO ALIGN WITH LONG TERM STRATEGY ：
Prepaid calling cards call for different capability set and target customers than longer term business models
Focus on consumers will not complement long term vision of providing enterprise solutions
Mass advertising and marketing around a low-cost position may not fit image required for future needs

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