Competitive Strategies（英文版）(ppt 22頁)

Competitive Strategies（英文版）內容提要：
1.Explain the importance of competitive advantage.
2.Define competition.
3.Describe how an organization’s competitors can be determined.
4.Explain what a strategic group is.
5.Discuss how resources, capabilities, and core competencies lead to competitive advantage.
6.Explain the relationship between competitive advantage and competitive strategies.
7.Describe Miles and Snow’s adaptive strategies.
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Competitive Advantage
Key concept of strategic management
Sets an organization apart
What competitive strategies are designed to exploit
Implies other competitors
Can be eroded easily and quickly by competitors
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Abell’s Business Definition Framework
A business can be defined using three dimensions:
Customer groups—who we're going to serve
Customer needs—what customer need we're attempting to meet
Technology or distinctive competencies—how need is met.

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