ProductQuest（英文版）(ppt 22頁)

ProductQuest（英文版）內容提要：
Product Feasibility
Early evaluation of prototype products
Identify opportunities, understand risks of product weaknesses, provide R&D with improvement direction
Explore categories for opportunities
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Product Evaluation
Test improved products vs. competitors
Fine-tuning product to optimum level prior to launch
Can include other marketing components - concept, pack, price, etc => Fine-tuning marketing mix prior to launch
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Product Tracking
Monitor products - attribute quality, brand preference
Track health and equity of product, assess changes in competitors, measure product variation against internal quality control standards
Is product manufactured at a consistently acceptable standard?

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