Competitive Strategy in Declining Industries(英文版)(ppt 15頁)

Competitive Strategy in Declining Industries(英文版)目錄：
1 Structural Determinants of Competition in Decline
2 Strategic Alternatives in Declining Industries
3 How to Choose a Suitable Strategy in Decline
4 Some Pitfalls in Decline and Preparing for Decline

Competitive Strategy in Declining Industries(英文版)內容提要：
CONDITIONS OF DEMAND
①uncertainty (in firms’ perceptions of future demand)
②rate and pattern of decline (slowly; precipitously)
③structure of remaining demand pockets(bargaining power)
④cause of decline: technological substitution; demographics; shifts in needs.
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NICHE：
The objective is to identify a segment of the declining industry that will not only maintain stable demand or decay slowly but also has structural characteristics allowing high returns. Ultimately the firm may either switch to a harvest or divest strategy.
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QUICKE DIVESTMENT：
This strategy rests on the premise that the firm can maximize its net investment recovery from the business by selling it early in decline, rather than by harvesting and selling it later or by following one of the other strategies. In some situations it may be desirable to divest the business before decline, or in the maturity phase.

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