看精彩的中歐管理論壇(英文版)(doc 138頁)

看精彩的中歐管理論壇(英文版)(內容提要：
What are our products? One is plastic addITives. All these core businesses are about $1.5 billion US Dollars in size. They are very large companIEs that are number one in the market world-wide. They are spread all over the world, obviously also in China. Being a European-based company, for us, the biggest market is the UnITed States. The second biggest is Germany. The thirdbiggest market is China. For us, China is very important in terms of presence. We have a very large presence here. We have a lot of factorIEs, several in Shanghai and Qingdao.IT's really a very important market.
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These are typical things we have here. Alessi, typical kitchenware in Europe. These colours all come from us. We make modern paper treatment products, which go into paper production. I see some of you have white paper. The additive that makes the paper look white, two-thirds world-wide comes from us. In water treatment, cleaning water, we are quite strong. In oil trimming-separating the oil and water-the chemicals used in the extraction industry are chemicals we produce. We are not so large, but still quITe common in the industry.
Textile chemicals, dyes and special effects for textiles. We are the world's number one producer of chemicals for the textile industry. All the colours come from us. By the way, in the typical business suit, there are 60 chemicals in a suIT. Another thing that comes from us is all kinds of special effects for the fashion industry. We have one product, to protect clothes. You can spill beer and food and anything on clothes andITdoesn't get dirty. This is a product we produce and sell in the industry. This is, for us, an important thing for you to see us, coming into these industrIEs.
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So that's one way of doingIT. And then there are some other things, companIEs we're monIToring and so on, which in our case is part of investor relations.
Now who are our customers? Our customers are, on one side, financial analysts. They are either part of a bank or part of an investment (company). We distinguish between so called sales-side analysts and buy-side analysts. Sales-side analysts are those who help sell the materials. Reports wrITten on companIEs are wrITten by sales-side analysts. They are specialised groups of people. They basically follow an industry and wrITe about the companIEs in this industry.

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