品牌競爭力戰略的全球化定位(doc12)

品牌競爭力戰略的全球化定位

【內容提要】本文分析了全球化條件下品牌競爭力發展的新趨勢，以及我國品牌競爭力全球化矛盾的二元性，認為結症在於國家政策機製和企業戰略機製的雙重缺陷，繼而初步提出我國品牌競爭力戰略的全球化定位：一是整合企業層麵品牌競爭力實現其內涵式發展，二是整合產業、區域、國家層麵品牌競爭力實現其外延式發展。
【英文摘要】This paper mainly analyzes the new tendency of brand competitivenessunder the circumstance of globalization, and of the globalizedcontradictions duality of brand competitiveness of china. Wehold that due to the weakness of both national policy system andenterprising strategy mechanism. Therefore, we preliminarilyput forward of the globalized strategy location of brand competitivenessincluding realizing intensional development of re-merged brandcompetitveness terraces in enterprising

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