如何寫策劃英文案(ppt 43頁)

如何寫策劃英文案目錄：
1、introduction
2、executive summary
3、situation analysis
4、Market objectives
5、Market strategies
6、schedules
7、sales promotion
8、budgets
9、profit and loss account
10、controls
11、update procedures

如何寫策劃英文案內容提要：
Executive summary：
The summary should present the key points of the plan in a clear and concise form. It should not be too long .
The summary should always include :
situation analysis：
It include only the summaries of the external and internal marketing research and the key resulting SWOT analysis :
Assumptions
A summary of historical and budgeted sales
A review of strategic markets
A review of key product
A review of key sales area

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