CXN行業報告英文版(pdf 16)

ABSTRACT......2
I. GLOBAL CHARACTERISTICS & DEVELOPMENT TRENDS OF BREWERY SECTOR......2
1 Overview......2
2 Globalization Trends.......3
3 Beer Consumption......4
II. THE CHINESE BREWERY SECTOR.......5
1 Overview......5
2 Trends in the Chinese Brewery Sector.......7
3 Government Policies.......8
III. CHARACTERISTICS OF THE CHINESE BREWERY SECTOR......9
1 Background......9
2 Problems......9
IV. COMPETITION & TRENDS IN THE CHINESE BREWERY SECTOR......11
V. LISTED COMPANY OVERVIEW......14

This survey of the China brewery sector began in 1999 and has been used as an internal reference document to study the development and future of the industry. At the time the survey was started it was believed that the beer industry in China would be undergoing structural changes for 3-5 years.
In 1999, beer companies were mainly localized businesses. Recently, the larger companies have expanded into new markets and competition is increasing, although not as much as was originally expected. This upheaval in the beer industry offers opportunities for China investors to buy companies or form alliances with ones wishing to expand operations.

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