事業層策略英文(ppt 62)

Business-Level Strategy
Core Competencies and Strategy
Key Issues of Business-Level Strategy
The Central Role of Customers
Managing Relationships With Customers
Managing Relationships With Customers
Market Segmentation
Market Segmentation: Consumer Markets
Market Segmentation: Industrial Markets
Types of Business-Level Strategies
Five Generic Strategies
Cost Leadership Strategy
Cost Leadership Strategy
How to Obtain a Cost Advantage
Factors That Drive Costs
Questions Leading to Lower Costs
Cost Leadership Strategy and the Five Forces of Competition
Cost Leadership Strategy and the Five Forces of Competition
Cost Leadership Strategy and the Five Forces of Competition
Cost Leadership Strategy and the Five Forces of Competition
Cost Leadership Strategy and the Five Forces of Competition
Major Risks of Cost Leadership Strategy
Differentiation Strategy
Differentiation Strategy
Differentiation Strategy
How to Obtain a Differentiation Advantage
Factors That Drive Differentiation
Differentiation Strategy and the Five Forces of Competition
Differentiation Strategy and the Five Forces of Competition
Differentiation Strategy and the Five Forces of Competition
Differentiation Strategy and the Five Forces of Competition
Differentiation Strategy and the Five Forces of Competition
Major Risks of Differentiation Strategy
Major Risks of Differentiation Strategy
Focused Business-Level Strategies
Factors That May Drive Focused Strategies
Major Risks of Focused Strategies
Advantages of Integrated Strategy
Benefits of Integrated Strategy
Major Risks of Integrated Strategy

Business-Level Strategy
Business-Level Strategy
Core Competencies and Strategy
Key Issues of Business-Level Strategy
The Central Role of Customers
Managing Relationships With Customers
Managing Relationships With Customers
Market Segmentation
Market Segmentation: Consumer Markets
Market Segmentation: Industrial Markets
Types of Business-Level Strategies
Five Generic Strategies
Cost Leadership Strategy
Cost Leadership Strategy
How to Obtain a Cost Advantage
Factors That Drive Costs
Questions Leading to Lower Costs
Cost Leadership Strategy and the Five Forces of Competition
Cost Leadership Strategy and the Five Forces of Competition
Cost Leadership Strategy and the Five Forces of Competition
Cost Leadership Strategy and the Five Forces of Competition
Cost Leadership Strategy and the Five Forces of Competition
Major Risks of Cost Leadership Strategy
Differentiation Strategy
Differentiation Strategy
Differentiation Strategy
How to Obtain a Differentiation Advantage
Factors That Drive Differentiation
Differentiation Strategy and the Five Forces of Competition
Differentiation Strategy and the Five Forces of Competition
Differentiation Strategy and the Five Forces of Competition
Differentiation Strategy and the Five Forces of Competition
Differentiation Strategy and the Five Forces of Competition
Major Risks of Differentiation Strategy
Major Risks of Differentiation Strategy
Focused Business-Level Strategies
Factors That May Drive Focused Strategies
Major Risks of Focused Strategies
Advantages of Integrated Strategy
Benefits of Integrated Strategy
Major Risks of Integrated Strategy
Core Competencies and Strategy
The resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivals
An integrated and coordinated set of actions taken to exploit core competencies and gain a competitive advantage
Actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product markets

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