危機管理〈英文版〉(ppt 18頁)

Media and Journalists in China
Principles of Working with Media
What Can Media Do for us?
What Shall We Do for Media?
Case Study
8,725 of magazines
2,058 of TV channels / 360 TV stations
2,094 of newspapers
1,933 of radio channels / 360 radio stations
595,550 Websites – internet plays an increasingly important role

(Info source: Media Analyzing Web, China Internet Info Resources Report)
Limited resources / tight budgets
More attention to consumers
Window to the Chinese consumers
Patriotism
Thirsty for new info (trends, tech, etc.)
Strong support of reform and development
Openness to int’l coverage and perspective
Tightened restriction of commercial stories
Tight editorial control
Quality of reporting fluctuates
Higher turnover
Each comes with his / her own style, level of ethics, expertise, knowledge and personality
Each one, however junior or senior, demands respect, attention and patience
Facts and Figures
Access to the senior managers and first-hand info
Exclusiveness
Juicy stuff and localized materials
News & big story
Very quick response

On top of that, co-operation!
“The media plays a vital role within society and we
recognize the importance of fast, comprehensive
and reliable info. In our relationship with the media
(television, radio, written press, electronic media),
we aim for honest debate, based on mutual respect
and the constructive pursuit of relevant, objective
info.”

“Accordingly, we refuse all and any relationships
contrary to the basic principles of integrity.”

(Source: Michelin Performance & Responsibility Charter)

..............................