某產品3年戰略計劃英文版(ppt 23頁)
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
5 FORCES AND PEST ANALYSIS
EXECUTIVE SUMMARY
SWOT Analysis
EXECUTIVE SUMMARY
BCG Matrix Analysis
REORGANIZE BUSINESS PORTFOLIO
EXECUTIVE SUMMARY
STRATEGIC DECISIONS
FIVE ACTION PLANS BASED ON DANONE WAY
Marketing and Sales
Operation Management
R&D
Human Resource
Finance
Financial Results
EXECUTIVE SUMMARY
WORKSTREAM
Wave 1
? Divest the fruit juice business
? Invest in a new product line for the cream dessert business
? Renew the water treatment plant
? Develop the sales and distribution networks
? Select the competitive suppliers
EXECUTIVE SUMMARY
Trust Brand
NEXT STEP
Strategy Analysis
5 Forces
PEST
SWOT
BCG Matrix
Our Strategic decisions and Action Plan
Workstream Timeline
Summary & Next Step
Strategy Analysis
5 Forces
PEST
SWOT
BCG Matrix
Our Strategic decisions and Action Plans
Workstream Timeline
Summary & Next Step
Reorganize the business portfolio: Consolidation and Expansion
Restructure and modernization of the production sites
Cultivate Enterprise culture based on Danone Way
Achieve the profitable growth
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