概念整合理論論述(英文版)(doc 20頁)

概念整合理論論述(英文版)內容提要：
Blending Basics：
Seana Coulson and Todd Oakley
In 1998 an African American man named James Byrd Jr. was chained to a pickup truck and dragged to his death in Texas by three white men. In 2000, in the midst of a tight presidential campaign, a television advertisement featured the voice of James Byrd Jr.'s daughter. The ad presented grainy, black and white footage of a pickup truck with Texas plates, a chain tied to the bumper, dragging unseen cargo. Focused on the license plate and the chain, the camera follows the truck as it slowly pulls away. In the voiceover, Byrd describes her father's gruesome death, as well as Texas governor, George W. Bush's refusal to sign legislation strengthening laws against racially motivated attacks known in the U.S. as hate crimes. When Bush refused to back the legislation, Byrd recalls she felt "as if my father had been killed all over again."
Political pundits were quick to label the ad distasteful and unfair. But why? The ad merely presented facts about a Texas murder, facts about Bush's political statements, and a testimonial about one woman's subjective reaction to these events. We suggest that the ad is distasteful precisely because the viewer does not encode the facts as presented. Rather, we are prompted to integrate information from different domains to produce a very unfavorable framing of Governor Bush. In this integration, the implication is that there is a causal relationship between Bush's political actions in the year 2000, and Byrd's 1998 death, as well as future hate crimes. The process, or processes, that underlie this phenomenon are known conceptual integration, or conceptual blending.

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