危機管理英文(ppt 18頁)

Media and Journalists in China
Principles of Working with Media
What Can Media Do for us?
What Shall We Do for Media?
Case Study

Media and Journalists in China
8,725 of magazines
2,058 of TV channels / 360 TV stations
2,094 of newspapers
1,933 of radio channels / 360 radio stations
595,550 Websites – internet plays an increasingly important role
(Info source: Media Analyzing Web, China Internet Info Resources Report)
Limited resources / tight budgets
More attention to consumers
Window to the Chinese consumers
Patriotism
Thirsty for new info (trends, tech, etc.)
Strong support of reform and development
Openness to int’l coverage and perspective
Tightened restriction of commercial stories
Tight editorial control
Quality of reporting fluctuates
Higher turnover
Each comes with his / her own style, level of ethics, expertise, knowledge and personality
Each one, however junior or senior, demands respect, attention and patience

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