IBM分析報告英文版(ppt 21頁)

GLOBALLY, IBM HAS DECIDED TO EXIT PC BUSINESS GRADUALLY IN THE NEXT SEVEN YEARS
Mission
To lead in the creation, development and manufacturing of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics
To translate these advanced technologies into value for our customers through our professional solutions and services businesses worldwide
Vision
To be no. 1 player globally in information products, solution provider and service provider
Strategy
Shift product-oriented strategy to industry-oriented development strategy
Define E-commerce as focus of IBM business in China
Position PC as part of EoN (edge of the net) concept instead of a standalone product
Gradually exist* PC business in the next seven years globally by selling it to Dell with Dell's promise to purchase IBM's components in return
2001 target
Increase revenue by 20%
IBM’s PC business showed surprising strength in revenue growth and profitability in the September quarter last year, which would lessen the urgency to exit this business in the near term
Source: Literature research

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