戰略管理雙語資料範文(DOC 71頁)

Chapter 1 Strategic Management and Strategic Competitiveness 4
1.1Strategic Management Process 4
1.1.1 The Rational Model 4
1.1.2 The critique of the rational model 5
1.2 The New Competitive Landscape 6
1.2.1The Globalized Competition 6
1.2.2Technological Changes 6
1.3The I/O model of Above-average Returns 8
1.4The Resource-based Model of Above-average Returns 9
1.5Strategic Intent and Strategic Mission 10
1.6Stakeholders 11
1.7Organizational Strategists 11
複習題 12
Chapter 2 The External Environment: Opportunities, Threats, Industry Environment, and Competitor Analysis 13
2.1External Environmental Analysis 13
2.2 Segments of the General Environment: The PEST Analysis 14
2.3 Industry Environment Analysis: The Five Forces Model 15
2.4 Strategic Group Analysis 18
2.5 Competitor Analysis 18
複習題 18
Chapter 3 The Internal Environment: Resources, Capabilities, and Core Competencies 20
3.1 The importance of Internal Analysis 20
3.2 Resources, Capabilities, and Core Competencies 21
3.2.1 Resources 21
3.2.2 Capabilities 22
3.2.3 Core Competencies 23
3.3 Steps in a Resource-based Strategic Analysis 23
3.4 Value Chain Analysis 26
複習題 27
Chapter 4 Business-Level Strategy 28
4.1 Customers: Who, What, and How 28
4.1.1 Who: Determining the customers to serve 28
4.1.2 What: Determining the customer needs to satisfy 29
4.1.3 How: Determining core competencies necessary to satisfy customers’ needs 29
4.2 Types of Business-level Strategy 29
4.3 Cost Leadership Strategy 30
4.4 Differentiation Strategy 31
4.5 Focus Strategies 32
4.6 Integrated Low-Cost/Differentiation Strategy 33
複習題 34
Chapter 5 Corporate-Level Strategy 36
5.1 Corporate-level Strategy and Levels of Diversification 36
5.2 Reasons for Diversification 37
5.3 Techniques for Analyzing Diversified Companies’ Portfolios 37
複習題 38
Chapter 6 Acquisition and Restructuring Strategies 39
6.1 Reasons for Acquisitions and Problems in Achieving Success 39
6.2 Attributes of Successful Acquisitions 39
6.3 Restructuring 40
複習題 40
Chapter 7 International Strategy 42
7.1 Opportunities and Outcomes of International Strategy 42
7.2 International Business-level Strategy 44
複習題 45
Chapter 8 Cooperative Strategy 46
8.1Types of and Reasons for Cooperative Strategies 46
8.2Business-level and Corporate-level Cooperative Strategies 47
8.2.1 Business-Level Cooperative Strategies 47
8.2.2 Corporate-Level Cooperative Strategies 48
8.3Network Strategies 48
8.4Competitive Risks with Cooperative Strategies 49
Chapter 9 Corporate Governance 51
9.1 Corporate Governance Mechanisms 51
9.2 Separation of Ownership and Managerial Control 52
9.3 Five Governance Mechanisms 54
9.3.1 Ownership Concentration 54
9.3.2 Board of Directors 54
9.3.3 Executive Compensation 55
9.3.4 The Multidivisional Structure 56
9.3.5 Market for Corporate Control 56
複習題 57
Chapter 10 Organizational Structure and Controls 58
10.1 Evolutionary Patterns of Strategy and Organizational Structure 58
10.1.1 Simple Structure 59
10.1.2 Functional Structure 59
10.1.3 Multidivisional Structure 61
10.2 Implementing International Strategies: Organizational Structure and Control 65
10.2.1 Using the Worldwide Geographic Area Structure to Implement the Multi-domestic Strategy 65
10.2.2 Using the Worldwide Product Divisional Structure to Implement the Global Strategy 66
複習題 67
Chapter 11 Corporate Entrepreneurship and Innovation 68
11.1 Innovation and Corporate Entrepreneurship 68
11.2Internal Corporate Venturing 69
複習題 71

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