BMW銷售流程介紹(ppt 29頁)

BMW銷售流程
BMW Heritage.
BMW品牌行為訴求源自核心品牌定位
The BMW Group Competency ProfileBMW Model of Sales Excellence
尋找潛在客戶。Prospecting.
如何尋找潛在客戶 （分析）How can you find prospects? (Analyzing) 舉例
Overview of the Sales Process.Moments of Truth.與客戶接觸的重要時刻
建立聯係的流程
The presentation of the exterior.
銷售產品賣點的重點Core Elements of Selling Point Technique.
Test drive Training.試乘試駕培訓.
經銷商認證項目。電話了解客戶滿意度指南。

..............................