3MPA《戰略管理》中英文(ppt 13頁)

一、優勢和弱勢
二、機會和威脅
三、戰略匹配

內外條件的分類 Classification of Internal and External Conditions
優勢Strengths: 競爭優勢 competitive advantage+stable and healthy internal atmosphere（穩定、健康的條件）.
弱勢Weaknesses: 競爭弱勢competitive disadvantages+an unstable and unhealthy internal atmosphere（不穩定的內部條件）
1. 優勢Strengths
(1) 核心競爭力Distinctive competency (leverage): product design, low cost, high efficiency, leadership in product innovation, ability to influence legislation, control of cost and other, massive availability of capital, CRM-customer relations management.
Examples: Toyota—quality; Benz—image, IBM—service; Coca Cola—international brand recognition; HP—innovation; AT&T—technological expertise.
開發Developing a distinctive competency
利用Exploiting distinctive competency
保護Protecting distinctive competency
(2)穩定器 stabilizers: maintenance strength
Fair wages and salaries; good working conditions;efficient employee hiring practices, promotion from within, a clear sense of mission, efficient work flow, availability of executive training program, effective superior-subordinate communication.
組織正常運作的必要條件。

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