公司級戰略講義英文(ppt 26頁)

A Diversified Company
Has Two Levels of Strategy
1. Business-Level Strategy (Competitive Strategy)
How to create competitive advantage in each business in which the company competes
- low cost
- differentiation
- integrated low cost/differentiation
- focused low cost
- focused differentiation
2. Corporate-Level Strategy (Companywide Strategy)
How to create value for the corporation as a whole
Key Questions of Corporate Strategy
1. What businesses should the corporation be in?
2. How should the corporate office manage the array of business units?
Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts
( 2 + 2 => 5 )

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