某公司管理知識溝通及基本戰略管理知識分析(PPT 91頁)

某公司管理知識溝通及基本戰略管理知識分析(PPT 91頁)目錄：

第一節 溝通者策略
第二節 聽眾策略
第三節 信息策略
第四節 內容和結構的組織
第五節 文化策略

某公司管理知識溝通及基本戰略管理知識分析(PPT 91頁)簡介：

TELL: you are informing or explaining; as a result of the communication, you want your audience to understand something you already know.
SELL: you are persuading; as a result of the communication, you want your audience to do something different.
CONSULT：you are conferring. You need some give-and-take with your audience. You want to learn from them, yet control the interaction somewhat.
JOIN：you are collaborating. You and your audience are working together to come up with the content.

In tell/sell situations:
You have sufficient information
You do not need to hear others’opinions, ideas, or inputs
You need or want to control the message content yourself

In consult/join situations:
You do not have sufficient information
You need to hear others’opinions, ideas, or inputs
You need or want to involve your audience in coming up with the message content

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