危機管理權威資料(PPT 75頁)

Crisis Management
What is a crisis?
Topics
Key features of a Crisis
High level threats:
Specific threats to organisation:
Consequential effects:
Common features of a crisis:
Purpose of crisis management:
Successful outcomes:
Three criteria of success:
Crisis Management Model
Existing conditions:
Intrinsic crisis:
Immature crisis response:
Mature crisis management:
Review and feedback:
Management objective:
End of Part 1
Part 2: Planning for Crisis Management
Gathering intelligence:
Who for Government?
Who for medicine and drug safety?
The first goal of crisis management is prevention
Intelligence:
Assess risks
Risk assessment is:
Risk management is:
Crisis Planning:
End of Part 2
Part 3: Crisis Communications
Communication plan:
Who matters and how will they be contacted?
Message Options [What?]
What does the world want to see?
Message Options:
Critical activities:
Initial response:
Lines to take:
Media demands [How?]
The ideal spokesperson:
Continuing public information and education
Elements increasing media interest:
End of Part 3
Part 4: Communicating Risk
Communication of risk
Perception of risk
Problematic issues in drug safety:
Risk Factors for Government Officials
Summary

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