sony品牌管理英文(ppt 56頁)

Good morning ladies and gentlemen,
My name is Maki Kumagai, Manager of Corporate AD at Sony Corporation.
I am very glad to be here to join you in discussing Sony brand. I would like to extend my gratitude to Ms. Harada for giving me this opportunity.
I would also like to congratulate you on your achieving the best consolidated half year operation profit and net income in 10 years. I was pleased to learn that Nissan Revival Plan has been very successful.
I have read in the recent article of Nikkei Newspaper that Mr. Gohn and Nissan people have started to take bold actions to strengthen centripetal power of Nissan Brand.
I have also heard that at the center of the so called NRP is an aggressive world-wide product launch plan with 22 all-new vehicles being introduced over three years. Two of the vehicles have been already introduced in Japan - the Bluebird Sylphy sedan and the Nissan X-Trail sport-utility vehicle.
I have already been exposed to your powerful advertising that promotes Nissan X-Trail Category Brand.
I would imagine that you are thrilled to strive for the challenge of launching and selling the series of new cars under Nissan brand and some different category brands in coming years to come.
Before starting my presentation, let me briefly explain about my assignment at Corporate AD, Sony Corporation.
The role of our small group of people is the corporate function of advertising.
One of our mission is Sony Brand Communication Strategy. It is to develop effective corporate advertising strategies and communication plans that enhance Sony brand to continue shining in the coming network centric era.
Second mission is Area Marketing Management Support.
- We help them to elevate Sony’s advertising quality in different markets by unifying the direction and message, while leveraging their local initiative in execution.
- We help them realize the most effective and efficient adverting structure in each region which enables Sony advertising to continue supporting business and enhancing brand.

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