企業行為與產業組織概述(PPT 92頁)

The Costs of roduction生產成本
The Market Forces of Supply and Demand
供給與需求的市場力量
WHAT ARE COSTS?
什麼是成本?
Total Revenue,Total Cost,and profit總收入、總成本與利潤
A Firm’s Profit 公司利潤
Costs as Opportunity Costs
成本是機會成本
Economic Profit versus Accounting Profit
經濟利潤與會計利潤
Economic Profit versus Accounting Profit經濟利潤與會計利潤
Table 1 A Production Function and Total Cost: Hungry Helen’s Cookie Factory
表1. 生產函數和總成本：亨格瑞.海倫的糕點廠
The Production Function 生產函數
Marginal Product 邊際產量
Marginal Product 邊際產量
Diminishing Marginal Product
邊際產量遞減
Figure 2 Hungry Helen’s Production Function
圖2.亨格瑞.海倫的生產函數
Diminishing Marginal Product
邊際產量遞減
From the Production Function to the Total-Cost Curve
從生產函數到總成本曲線
表1.生產函數和總成本亨格瑞.海倫的糕點廠
Figure 3 Hungry Helen’s Total-Cost Curve圖3. 亨格瑞.海倫的總成本曲線
The Various Measures of Cost成本的各種衡量
Fixed and Variable Costs
固定成本和變動成本
Total Costs 總成本
Table 2 The Various Measures of Cost: Thirsty Thelma’s Lemonade Stand
表2. 成本的各種衡量：索斯蒂.特爾瑪的檸檬水店
Average Costs 平均成本
Family of Average Costs 平均成本
Family of Average Costs
平均成本
Marginal Cost
邊際成本
Marginal Cost：Thirsty Thelma’s Lemonade Stand
邊際成本：索斯蒂.特爾瑪的檸檬水店
Figure 4 Thirsty Thelma’s Total-Cost Curves
圖4. 索斯蒂.特爾瑪的總成本曲線
Figure 5 Thirsty Thelma’s Average-Cost and Marginal-Cost Curves
圖5. 索斯蒂.特爾瑪的平均成本和邊際成本曲線
Cost Curves and Their Shapes成本曲線及其形狀
Cost Curves and Their Shapes
成本曲線及其形狀
Relationship Between Marginal Cost and Average Total Cost
邊際成本和平均總成本之間的關係
Typical Cost Curves 典型的成本曲線
Big Bob’s Cost Curves
大鮑伯的成本曲線
..............................