品牌架構決策樹(PDF 43頁)

我們會長期投資這個業務嗎？
Are we committed to investing in the business?
隻有我們打算長期投資的品牌才應該放到主要品牌架構裏。
Only brands that we intend to support with investment
over time should be part of the main portfolio.
-如果是，繼續第3步
-If yes, continue to Step 3
-如果不，品牌獨立
-If no, brand as standalone
例子Example:
奶茶產品是我們不打算優先和長期投資的
Milk tea products are a brand we don’t
..............................