西門子供應鏈培訓材料3（英文PPT 31頁）

Customer Relationship Management-- A Winning Customer Strategy
Agenda
What is CRM in your mind?
CRM is a customer- and value-based management approach to increase the company value
Customer Relationship Management differs from classical marketing in many ways

CRM creates lasting strategic competitive advantages
Marketing-Mix are core elements of customer relationshipstrategy
The three main application areas of CRM
There are quite a few obstacles to effectively apply CRM

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