18新利真人网 部IBMPPT製作技巧(英文版)(ppt 59頁)

18新利真人网 部IBMPPT製作技巧(英文版)目錄：
一、Subject or context
二、Major idea or recommendation
三、Benefits or value proposition
四、Evidence and analysis
五、Detailed recommendations and actions

18新利真人网 部IBMPPT製作技巧(英文版)內容提要：
Internet Channels Will Provide Incremental Leads and RevenueIBM believes there is a substantial opportunity in the online leasing market
XYZ Company should target the following customer segments:
Professional Services and Manufacturing
IT, office, and manufacturing collateral classes
Small business, small ticket market
These customers should be targeted with a multi-channel approach:
1.Indirect
2.Aggregators
3.Direct
The major channel to these customers will be the indirect one--through Internet intermediaries that give access to the customer at the point of transaction
Each of these channels appeal to customers with unique buying behaviors
Competitors are moving into the online leasing space; XYZ Company should move quickly

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