創業精神的特別報道講義(doc 43頁)

創業精神的特別報道講義內容提要：
An idea whose time has come 創業精神的時代已經到來
Entrepreneurialism has become cool 企業精神真酷
VICTOR HUGO once remarked: “You can resist an invading army; you cannot resist an idea whose time has come.” Today entrepreneurship is such an idea.
維克多?雨果說過：“人們能夠抵禦武裝的入侵，卻阻擋不住思想的滲透。”今天，創業精神的思想遍地開花。
The triumph of entrepreneurship is driven by profound technological change. A trio of inventions—the personal computer, the mobile phone and the internet—is democratising entrepreneurship at a cracking pace. Today even cash-strapped innovators can reach markets that were once the prerogative of giant organisations.
創業精神的成功來自深刻的技術革新。發明三重奏——個人電腦、移動電話和互聯網，大大促進了創業精神的傳播。現在甚至是資金缺乏的創新者也能進入那些曾經是大型機構所獨享的市場。
The internet provides a cheap platform for entrepreneurs to build interactive businesses. Meg Whitman grew rich by developing an online marketplace, eBay, where people could buy and sell without ever meeting. An army of pyjama-clad bloggers has repeatedly outsmarted long-established newspapers on breaking stories. Automated news-collecting services such as RealClearPolitics and Memeorandum, using tiny amounts of capital, have established themselves as indispensable tools for news junkies.
互聯網為創業者們進行互動業務提供了低價的平台。梅格?惠特曼的致富手段是建立了一個在線市場：eBay，在這裏人們不用見麵也可進行買賣。在突發新聞爆料的競爭中，一大群“業餘”的博友們再三超越那些曆史悠久的報紙。自動新聞搜集服務諸如RealClearPolitics 和 Memeorandum，雖投入不大，但已在新聞愛好者心目中樹立了不可替代的地位。
The development of “cloud computing” is giving small outfits yet more opportunity to enjoy the advantages of big organisations with none of the sunk costs. People running small businesses, whether they are in their own offices or in a hotel half-way round the world, can use personal computers or laptops to gain access to sophisticated business services.
“雲計算”技術的發展給予那些小型機構更多的機會享受那些大型機構所擁有的優勢，而不用承擔沉沒成本。小型企業的運營者們能夠使用個人電腦或筆記本享有完善的商業服務，不論是在辦公室還是在旅行中的酒店裏。
The mobile phone has been almost as revolutionary. About 3.3 billion people, or half the world’s population, already have access to one. The technology has allowed entrepreneurs to break into what used to be one of the world’s most regulated markets, telecoms. And many developing countries have been able to leapfrog rich ones by going straight to mobile phones, cutting out landlines.
移動電話的出線幾乎可被視為一場革命。33億人擁有移動電話，占世界總人口約50%。這項技術使得創業者們能夠進入電信行業這個原先世界上管製最嚴格的市場。許多發展中國家直接越過了有線通訊的階段，在移動電話領域和發達國家並駕齊驅。
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