生產運營戰略與競爭力(ppt 27頁)

第一節 生產運作戰略的基本概念?
第二節 生產運作戰略製定?
第三節 生產運作戰略的競爭優勢選擇?

第一節 生產運作戰略的基本概念
An effective operations management effort must have a mission so it knows where it is going and a strategy so it knows how to get there
一、企業的使命與戰略
1. Mission
Organization’s mission states the rationale for the organization’s existence and its objective to be achieved.
Once an organization’s overall mission has been decided, each functional area within the firm determines its supporting mission.
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