重建交互性市場的新利体育取现 方式概述(PPT 36頁)

Most of Our Marketing and Communication Planning and Implementation
We Controlled All Our Brands and Branding Programs
一切都是建立在一個以說服為本的層次效果模式上。
這個係統看起來是這樣的。
Then, Information Technology Changed the Entire Marketplace, Globally!
Today, We Live In a “Push-and-Pull” Marketplace
Most Important, Consumer-Decision System Changes from……
Consumer Decision Route Changes from Linear to Network
From a Single Point-in-Time to a Range of Consumer Choices
S Is for Solution to Consumer Problems and Concerns
S 是消費者尋求解決問題的方案
I Is for Consumer Need for Information
I 是消費者尋求的信息
V Is for Consumer Questions About Value
V 是消費者對於問題解決方案的價值的衡量
A Is for the Consumer Needs for Access
A 是消費者解決問題的入口
Connecting the SIVA Approach to Seach Capabilities
SIVA and the Seach Platform Provide Solutions to
SIVA模型—基於搜索平台
The New Marketing Logic
That’s what create
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