客戶關係管理(ppt 33頁)

客戶關係管理內容簡介:
客戶關係管理在中國所麵臨的困難
一方麵，客戶關係被視為當期費用，另一方麵，其回報難以衡量計算
Returns are difficult to measure, while CRM is accounted a current expense
中間商缺乏工具和動力去共享數據訪問
Intermediaries lack means or incentives to share access to data
零散的渠道所有權增加了實施的困難和成本
Fragmented channel ownership increases implementation difficulties and cost
在價格比較敏感的市場裏新利体育取现 對公司的作用不能很快的反映出來。
Companies slow to appreciate the value of marketing in price-sensitive markets

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