某公司NCR香港星辰銀行客戶細分方案(ppt 16頁)(英文)

Customer Segmentation:Foundation for Differentiated CRM
Wilson Lo, Head of Business Planning & CRM
Consumer Banking, Hong Kong, DBS
Abundance of CRM Fiasco
Projected Benefits and Returns not there
Low to “no” usage
Not in pace with changing business needs
Qualitative Creativity still predominant
CRM - Strategy for Relationship Building
CRM Lifecycle
Growth Strategy - Lifetime Relationship Management
Servicing Strategy
Enabler Strategy

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