DQZZ谘詢—下一代客戶關係管理.pdf
DQZZ谘詢—下一代客戶關係管理.pdf內容簡介
CONTENTS
Introduction ................................................................................2
How Traditional CRM Ignores the Customer ............................3
The Evolution of CRM .................................................................6
The Competitive Advantages of Next Generation CRM ...........8
Implementing Next Generation CRM ........................................11
Next Generation CRM Market Imperatives ...............................16
Next Generation CRM in Action: The ipulsys Case Study .........18
Why Next Generation CRM Works ..............................................23
Endnotes & Acknowledgements ................................................24
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