Attitude Formation and Change (ppt 25頁)

Attitude Formation and Change contents：
1、What are attitudes
2、Foundations/Components of Attitudes
3、Attitude Formation Processes
4、Attitude Change

Attitude Formation and Change Intorduction：
Attitude toward an object is based on the summed set of beliefs about the object’s attributes weighted by the evaluation of these attributes。
These attitudes are very sensitive to the strength or quality of the relevant information presented。The persuasiveness of an ad’s claims depends on the product-relevant thinking undertaken during processing。

..............................