科特勒營銷管理知識下載(英文版)(ppt 17頁)
科特勒營銷管理知識下載(英文版)(ppt 17頁)內容簡介
科特勒營銷管理知識下載內容摘要:
Maslow’s Hierarchy of Needs:
1、Psychological needs(food, water, shelter)
2、Safety needs(security, protection)
3、Social needs(sense of belonging, love)
4、Esteem needs(self-esteem, recognition)
5、Self-actualization(self-development and realization)
Consumer Buying Process:
1、Problem recognition
2、Information search
3、Evaluation of alternatives
4、Purchase decision
5、Postpurchase behavior
..............................
Maslow’s Hierarchy of Needs:
1、Psychological needs(food, water, shelter)
2、Safety needs(security, protection)
3、Social needs(sense of belonging, love)
4、Esteem needs(self-esteem, recognition)
5、Self-actualization(self-development and realization)
Consumer Buying Process:
1、Problem recognition
2、Information search
3、Evaluation of alternatives
4、Purchase decision
5、Postpurchase behavior
..............................
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