營銷核心概念講義(英文版)(ppt 43頁)

營銷核心概念講義內容摘要：
Core Concepts of Marketing：
1、Needs, wants, and demands
2、Products (goods, services, and ideas)
3、Value, cost, and satisfaction
4、Exchange and transactions
5、Relationships and networks
6、Markets
7、Marketers and prospects
The Marketing Research Process：
1、Define the problem and research objectives
2、Develop the research plan
3、Collect the informa-tion
4、Analyze the informa-tion
5、Present the findings
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