市場計劃(ppt 20頁)(英文)

1.2001 Review
1.1. Economic & Demographic Overview
1.2 Market Share(TJ/SJZ)
1.3 Flavor Share(TJ/SJZ)
1.4 Package Share(TJ/SJZ)
1.5 Value Chain Analysis
2.2002 BAP
2.1 SWOT
2.2 Marketing Strategies
2.3 2002 Objectives
2.4 Brand Build & Consumer Promotion
2.5 Media Strategy
2.6 Special Projects CNY / MAY / October
2.7 New Products
2.8 Fight against PCI
2.9 Summary of DME
From flavor market share,we can conclude: A.For cola flavor,the Pepsi is the only competitor in TJ/SJZ B.For orange flavor,SHG is the key competitor in TJ,and Miranda is the key competitor in SJZ market. C .SP and XM-apple have strong leadership in TJ/SJZ
From package market share,we can conclude: A.SHG and PCI RB is stronger in TJ and SJZ. B.PCI 2L is the key competitive package in TJ and SJZ
C.PCI 600ml is also a competitive package in SJZ.

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