客戶價值管理模式(ppt 11)
客戶價值管理模式(ppt 11)內容簡介
Price Performance Profile
Value Map
Value Scorecard
Head-to-Head Comparisons (Average)
The Value Proposition Deployment Process
Customer Value Yields Big Dividends
Doubled profits in a single year
Moved from being a market “nicher” to the market leader
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