醬油基礎知識-中國醬油市場分析(ppt 65)

Content 內容
Market Size and Segment 市場規模和細分
Soy Sauce Market Size 醬油市場規模
Soy Sauce Segment and Trend 醬油品類細分和趨勢
Consumer Consumption and Habit 消費者消費習慣
Purchase behavior 購買行為
Cooking Habit and Attitude 烹調習慣和態度
Brand Competition and Image 品牌形象和競爭
Market Share of Brands 品牌市場份額
Brand awareness and Image 品牌知名度和美譽度
Key driver for overall liking ( sensory) 驅動喜好的主要因素(感官的)

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